Prioritizing customer centricity for a better marketing and sales strategy
Customers are critical assets to any business entity. Before recent times, lending institutions focused on building better relationships with their customers. The customers, in turn, relied on these firms for sound financial advice before making any investment, purchase or debt-related decisions. With the rapid evolution in the sector in recent years, lenders have overlooked this…
Continue ReadingHow tech innovations reshape banking in India!
With the evolution of modern technology, financial institutions are taking advantage of this to be more engaging with their customers! Technology is already transforming the financial sector, and the traditional ways of banking will grow old in the next 5 years! There have been numerous growth opportunities when it comes to safe banking like advanced…
Continue Reading3 marketing-driven strategies retail banks can adopt to enhance their value-chain
“Packaging and branding of products and services are going to be the key differentiator between banks,” said Dr. K.C. Chakrabarthy, Deputy Governors (2009-2014) of Reserve Bank of India (RBI) Retail Banks are one of the key factors behind the rapid growth in Indian banking sector. The prime focus of every retail bank in India,…
Continue ReadingHow a Credit Card Processing System works:
Credit card transaction process might seem very simple wherein a customer swipes the card and a transaction or withdrawal (process) is done. But behind every single process, there are more complex procedures. Earlier, credit cards were processed manually by taking a print of the customer’s credit card information and transmitted through phone or internet. This…
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