Posts Tagged ‘Marketing strategies’
Prioritizing customer centricity for a better marketing and sales strategy
Customers are critical assets to any business entity. Before recent times, lending institutions focused on building better relationships with their customers. The customers, in turn, relied on these firms for sound financial advice before making any investment, purchase or debt-related decisions. With the rapid evolution in the sector in recent years, lenders have overlooked this…
Continue Reading3 marketing-driven strategies retail banks can adopt to enhance their value-chain
“Packaging and branding of products and services are going to be the key differentiator between banks,” said Dr. K.C. Chakrabarthy, Deputy Governors (2009-2014) of Reserve Bank of India (RBI) Retail Banks are one of the key factors behind the rapid growth in Indian banking sector. The prime focus of every retail bank in India,…
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